PARIS - Brad Pitt has been tapped as the new face of Chanel No.5, the iconi perfume Chanel announced the launch of a new ad campaign featuring the Hollywood heartthrob for its No.5, one of the world's best-known woman's fragrances, in a statement on Wednesday.
The house would not say why it chose a man for the first time as the face of No.5, which has been represented over the years by the likes of Catherine Deneuve, Nicole Kidman and Vanessa Paradis.
The most famous of all, Monroe once said in a 1953 interview that she slept wearing nothing but a splash of the perfume.
Pitt's involvement fuelled speculation that a man's version of the fragrance could be in the works, with the French website Daily ELLE reporting that it was set for launch within months.
Chanel would neither confirm nor deny the report. Chanel spokeswoman nonetheless said she had no further information about the shoot or the director.